- FOR

Converse

- TYPE

Online, retail, print

Part of a global campaign for Converse to encourage young originals to make stuff, to invent, to explore their own creativity and originality. As part of the China initiative we showcased young artists and collectives through mini portraits , and an ongoing blog. We invited artists to contribute fun “how to” video’s to share way’s to make stuff and stimulate thinking. Print and retail utilized photography of our makers, captured during the gathering process, showcasing lots of cool Converse gear.