- FOR

Nike

- TYPE

Branded Entertainment, Online, Print, TV

CCTV Prime Time Telecast. “Chase”.

With millions of Chinese devastated and many angered by China’s hurdling superstar Liu Xiang’s last moment decision to pull out of the 2008 Beijing Olympics due to injury, we spent six months documenting his rehabilitation, and in doing so tell a true Nike “Just Do It” story. One Show Entertainment awards gave it a pencil which was sweet reward for our lil' W+K China office.